Latest posts by Sara Price (see all)
- Guest blog: Why don’t we (actually) change the world? - July 12, 2018
My vision is a world in which everyone who wants to change the world for the better is inspired and empowered to do so.
It’s a big vision. Making this vision a reality is like eating the proverbial elephant – I’ll be doing it one bite at a time and in collaboration with many others – including the amazing Founder of One of Many, Joanna Martin. The current ‘bite’ is to write a book – catchily entitled ‘How to (Actually) Change the World’. That’s a lot to deliver in 55,000 words but I’m going to give it my best shot!
As part of my research, I’ve spoken to hundreds of people all over the world about the kind of changes they want to create, and what gets in the way of them actually doing it. So if you’re on a mission to change the world right now and you’re feeling blocked; or if you are feeling increasingly called to make a difference, to make an impact on this beautiful planet of ours, but you’re not sure how to go about it – please read on, because you are not alone.
Here’s what I’ve found so far…
So…Who Wants to Change the World?
An awful lot of us want to change the world. . If you’re an active member of the BeOne Global Community on Facebook, you may have seen and perhaps completed my survey for actual and aspiring changemakers. Of the people who have filled in the survey thus far, EVERYONE wants to change the world in some way.
When asked if there was something they would like to change to make the world a better place, 47% said that there were so many things they didn’t know where to start! Another 24% had one big issue that they were truly passionate about. Everyone else felt passionate about 2 or 3 main subjects and couldn’t pick one.
How Do We Want to Change the World?
We want to change the world for other women. My survey may be slightly skewed because of where it was posted and the kinds of women who’ve completed it, but of all the issues that we are passionate about, the top three categories are:
- Women’s issues
- Education & training
In other words, the issues which matter most to us are: other women; the planet and the next generation.
Some of us are dedicating our working lives to these issues. About 12% of respondents have already set up / run or work for a social enterprise dealing with the specific issue that they are most passionate about. Another 12% are operating in the charitable sphere on their number one issue.
Many respondents wrote in comments that tackling their number one issue was the mission of their business. That’s a lot of women dedicating their working lives to making the world a better place!
Many of those who work in other fields are taking action in their personal time. Nearly 95% of us are talking to friends and family – trying to persuade them of the importance of our cause. 85% have taken to social media to make our point and demonstrate our passion. Over 80% have signed online petitions.
Are We Making Progress?
Most of us feel that we’re not making enough progress. Amongst the social entrepreneurs, charity leaders and those whose professional mission is to change the world, only 30% were satisfied with the progress they are making.
Most of us want to do more: Of those who are taking action in their personal time, a whopping 97% want to do more but are hampered by a perceived lack of time and a feeling of not knowing where to start. The same feeling that stops about 20% of us from taking any action at all.
And that is where I hope that my book will help.
It’s Not Complicated…
I understand that changing the world can seem overwhelming but here is what I believe: changing the world may be hard work but it is not actually that complicated.
I can already feel the waves of disagreement and disbelief heading my way but, I’m sticking to my guns here because I genuinely believe that in principle changing the world is not complicated. It requires only one thing: you have to make people care.
You have to make companies care enough to change their policies; or make politicians care enough to change legislation; or make individuals care enough to change their behaviour and / or their minds. You have to know who holds the power to make the change, and you have to make them care enough to do it.
In Fact, It’s Really Quite Simple…
To make people care, you need to harness the power of great communications. It’s about communicating your message to the right people at the right time in a way that feels compelling to them. That’s it.
Now, there are a lot of experts out there with a vested interest in making you think that this is difficult. The more jargon they use, the more complex they make it seem – the more valuable their expertise appears and the more you are made to feel disempowered and dependent on their expertise.
This is where I hope my book will help. I plan to show you exactly how simple great communications can be. I will walk you through how to develop a comprehensive campaign plan for your vision that makes people care enough to create change.
So at the end of the process, you’ll be equipped to make a difference. You can make people care.
You can ACTUALLY change the world.
So…How Do You Want to Change the World?
This is a community full of changemakers and women with huge visions for how to change the world for the better.
So tell me, what ONE thing would you change about the world if you could wave a magic wand? What causes are you passionate about, and what change are you already creating through your life and work?
Share in the comments below, and let’s support each other to create the change we want to see.
And, if you have a moment, I’d be grateful if you would take part in my survey. Tell me how you want to change the world and how I can help you.
And as a great big thank you for doing so, I’m offering one participant the chance to win a 2-hour PR and communications brainstorm with a leading London PR agency, Pagefield (the one I co-founded!). Just click the link below to take the survey and be in with a chance of winning:
About Sara Price
The Knitting, Baby-whispering Karaoke queen!
Sara is a coach and mentor with over 25 years of experience in campaigning and communications. As well as her ongoing work with Pagefield, the leading independent communications agency that she co-founded in 2010, Sara is a One of Many Certified Coach, a Mastercoach and soon to be author!
Sara began her career in Parliament developing an in-depth understanding of the corridors of power. She then moved on to work as a political advisor to UNICEF where she witnessed the power of individuals and organisations to effect change on a global scale. She sat on the UK Board of one of the world’s largest PR agencies, H&K Strategies, and in 2010 she co-founded Pagefield.
Over the course of her career, she has developed communications programmes for some of the biggest brands in the world from Kelloggs to EDF Energy; advised organisations as diverse as Allied Bakeries and Variety, the Children’s Charity; and co-created multi-national campaigns for Global Peace Ambassador Prem Rawat.
Sara’s newest venture – How to Actually Change the World – is in development right now. If you’d like to help to shape the whole programme and be on the list to hear more, please sign up by emailing email@example.com