“I’ve been in PR for 20 years and running my own agency for 10 years. I achieved a lot but was always pushing and it was hard work. Previously feminine meant weak to me but the Women’s PowerTypes taught me that there are tools and techniques that suit women better. It’s been life changing, literally a paradigm shift.
The PowerTypes have been staggeringly helpful in my work environment. Prior to knowing about them I got loads done but every quarter I would be ill in bed for two days. Now by stepping into the PowerTypes I’m able to utilise aspects of my personality to get a job done using the right energy. They’ve always been in me but now I’m able to recognise them and bring the one I need to the fore at the right time. They’re really powerful tools that are helping me to work more collaboratively with my team and lead them in a more powerful way that works for us all.
It’s also having an impact on my family life. I realised my two year old son is going to learn what being a women is from me. Now I have the tools and tactics to discover myself again and operate from a soft power base rather than the old masculine way of pushing.
Felicity Wingrove, Managing Director Zen Communications