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(Guest Post) Why is sales so difficult when you care?

By

Catherine Watkin
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Catherine Watkin
Mentor, minimalist, lover of life

Catherine Watkin works with heart-centred business owners like you, who want a great business but don’t want to compromise their integrity.
She helps you get more clients saying "Yes Please!" in a way that feels authentic, comfortable and is always in alignment with your values.
Catherine believes in sales and marketing that comes from service not selfishness, from caring not coercion, and from love instead of lack.
Catherine Watkin
Follow me
Latest posts by Catherine Watkin (see all)

Whether you’re in business selling a service or product, are raising money for a cause close to your heart, or just want to “sell” a new idea to your romantic partner or your boss, there are always times when the ability to guide and influence others is an important tool in your toolkit.

But if you are like most of the clients I work with then it may that you struggle with the whole idea of “sales” , maybe feeling uncomfortable about the idea of “influencing” or needing to “manipulate” other people to your way of thinking.

And there’s a good reason for that. You see, if you’re a member of the One of many Community then chances are the reason you are “selling” your product, idea or vision is because you feel called to make a difference to others, or to the wider world, through the work that you do or the impact you want to make.

In other words: You care

Yet the very fact that you care so much can itself be a block to you getting that message out confidently enough to make the difference you know you’re here to make.

For the rest of this article I’m going to refer to small business owners and their clients because this is the group of people I know best, and who I spend my life serving. But what I talk about applies just as well to anything you’re selling – whether that’s a product, a service, a business opportunity, an idea or a vision.

And the question I’m asking today is:

Why IS sales so difficult when you care?

This is a tricky one, because after all, when we really care about our clients and want the best for them then of course we do want them to make that decision to work with us because if they don’t we can’t help them make the change they so badly want – and we don’t get to make our difference in the world

But the very fact that we do care so much makes sales so much more difficult than it could be.

After all, it’s not just about learning a structure is it?

In fact, if it was as easy as teaching the “how to” I wouldn’t even have a business! My clients would have all gone and got themselves some good, old-fashioned traditional sales training a long time ago and be off merrily “closing sales”, “handling objections” and filling up their diaries – long before they ever come across me.

But they don’t. Because really it’s about all the other “stuff”

By stuff I mean:

  • A deep-seated suspicion that sales is inherently manipulative, and that’s the last thing you want to do to people you care about
  • Feeling drawn to want to help people regardless of whether it’s because you’ve just taken their money off them
  • Feeling conflicted about whether it’s even OK to charge money for helping people – doesn’t that make you a “bad” person?
  • Fear of coming across as pushy because you only want what’s best for people and so you’d be mortified if anyone thought you were just out for your own gain.
  • Not valuing your work enough to charge what you are worth or have confident conversations to invite people to work with you. Because if you don’t believe in it yourself it’s hard to sell it with integrity and integrity is important to you.

And I could go on ….

The problem is that allowing all this stuff to get in the way means that you are not making a difference to as many people as you could. This isn’t good for your business, and it’s definitely not good for the people you could be helping and impacting.

So here’s what you can do to make the process of sales feel more authentic and more aligned with your caring intentions.

1. Shift your focus on to the client

To help you come at sales from a place of caring one of the most valuable things you can do it get absolutely crystal clear about your “ideal client”. Understand his or her pain, problems, desires, fears and emotions in as much detail as you can. When you do this you can’t help form an emotional connection to them. This means you to come to your sales conversations with a fierce desire to help the client, and a focus on what’s best for them (rather than what’s in it for you). When this happens something shifts and guiding someone to a decision to make a change becomes part of how you impact them – not the uncomfortable bit you’ve somehow got to get past before the “real” work can begin.

2. Connect with the value

Feeling under pressure to sell is particularly difficult if deep down you are not convinced of the value of the thing you are offering. Your inner voices might whisper “Is it really worth this much?”, “What if I can’t guarantee a result?”, “Am I really good enough to be doing this?” The truth is that if you don’t 100% believe in what you’re offering then you can’t sell it with conviction or integrity.  So it’s important to do the work to connect to your value. This might be keeping a special journal where you record your success stories. Maybe even working for free with a couple of people to prove to yourself that you really are great at this. (There’s nothing wrong with this – it’s how I got started – just don’t do it for too long!).

3. Communicate that value

It’s possible to be absolutely convinced about the amazing transformation you can help your clients to achieve and know that this work is worth every penny of your fees, yet somehow still fail to communicate that to your potential client. When you struggle to articulate this difference then it’s too easy to fall back on trying to cajole, convince and push people to see what you are seeing so clearly. And this feels uncomfortable for everyone. It’s really worth taking some time out to work on communicating the value of what you offer in a way that your client will be able to clearly see for themselves why working with you will be such a good thing to do. When that happens there’s no need to work hard to convince anyone – instead you’ll hear an excited “yes please!”.

4. Follow a structure.

Without a clear structure it’s very hard to take the potential client on a conversational journey that ends with a clear decision to say yes to working with you. Without a structure you can end up in a meandering conversation without a clear focus – this is great for building relationships and hanging out with friends, but not so great when you care about making a difference to others and want them to make a commitment to change.A structure to your sales conversation is what gives you the confidence to be authentic, and to blend in your intuition and compassion. After all it’s not enough that you care about the client – they have to feel that you care too. If you want to get started having authentic sales conversations you can get started with this short video training  “The 7 Steps to Yes!” here.

Get comfortable in sales conversations

Finally, here are some ideas to get you started having sales conversations that feel more authentic and comfortable – especially when you care:

  • Schedule some research calls with people who fit your client profile and interview them to help you better understand the problems and challenges that they are facing and they language they use to talk about them, and to help you feel more emotionally connected to the people you want to help.
  • Buy a beautiful notebook and start using it to capture all the evidence that you really are brilliant at what you do – testimonials, success stories, passing comments from clients etc.
  • Write a list of the 10 ways that someone’s life could change for the better as a result of working with you
  • Reach out to follow up with a potential client to give them a gentle nudge to go ahead and work with you – and do it because you care about them, not because you want the sale
  • Follow a structure so that you can start to feel a greater sense control around your sales conversations.

Learn how to sell with integrity

And if you’d like to take an even deeper dive into how to sell in ways that don’t involve using pushy or manipulative practices then you will love this live session I’ll be doing with Joanna Martin, One of many’s inspiring leader and founder next week:

Harnessing the Women’s PowerTypes to Sell with Integrity
Live Session: Friday 25th September at 12.00pm (UK)

During this live session we’ll be chatting about why traditional sales methods often don’t work for women and how by taking a new softer approach, and harnessing the strengths of the Women’s PowerTypes you can revolutionise both your enjoyment of sales and your results. We’d love you to join us!

Click here for more details and to register.

About Catherine

Catherine Watkin works with heart-centred business owners like you, who want a great business but don’t want to compromise their integrity. She helps you get more clients saying “Yes Please!” in a way that feels authentic, comfortable and is always in alignment with your values. Catherine believes in sales and marketing that comes from service not selfishness, from caring not coercion, and from love instead of lack.

 

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How to live life on your own terms

By

Joanna Martin
Joanna Martin
Founder at One of many
Founder: One of many. Author. Ex-doctor. Entrepreneur. Sister. Sometime Actor. Baby Wrangler. Personal Chef. Mother.
Joanna Martin
Latest posts by Joanna Martin (see all)

One of the greatest privileges we have is to make choices. When it comes to knowing how to live life on your own terms, it’s so important that we take stock of the many freedoms we now have, compared to generations of women before us. That’s not to say it’s always easy. Today I want to share some practical insights into why that is, and how to live life on your own terms.

Recognising how lucky we are

Discrimination, inequality and massive imabalances in power are very real, even in today’s world. And yet, there are many choices we’re able to make as women that would have been unthinkable for our mothers, grandmothers, and generations before them.

I loved hearing Michelle Williams acknowledge this at the Golden Globes 2020. She said:

"I’m grateful for the acknowledgment of the choices I’ve made, and I’m also grateful to have lived at a moment in our society where choice exists...

I’ve tried my very best to live a life of my own making and not just a series of events that happened to me, but one that I can stand back and look at and recognize my handwriting all over, sometimes messy and scrawling, sometimes careful and precise, but one that I carved with my own hand."

Now, if you’re rolling your eyes a little, I get it. A Hollywood actress, receiving a glittering award at a fancy event… it’s easy to feel like she’s got it all sorted.

As though it’s easy to talk about “choice” when you’re wealthy and privileged.

And yet most of us are extremely fortunate to also have choices. If you’ve received an education, have access to clean water and healthcare, and are able to make fundamental decisions about contraception, finances and marriage, you’re better off than millions of women around the world.

So why do we end up feeling like we’re stuck?

Gratitude for your good fortune is one thing. And then there's the daily reality – bills to pay, kids to wrangle, relationships to navigate, jobs to do.

Sure, we might have more freedom than many, many other women throughout history. But it's also very normal to feel as though right now, today, you don't have an awful lot of say in the demands being made of you. 

At One of many we use “archetypes” to explore common patterns of being that show up in the lives of many women.

As well as the 5 Women’s PowerTypes, our models of powerful feminine leadership, we also see 3 “disempowering archetypes” show up.

These can help you understand what’s happening at those times when it doesn’t feel as though you’re living life on your own terms.

We often feel powerless when...

We’re in “victim” mode: We feel helpless, and as though we can’t do anything to change the situation we’re in.

We’re in “martyr” mode. This is the archetype of the woman who sacrifices everything for others, and never has the space to give to her own needs or desires.

We’re in “bitch” mode. This is where our pent up anger and resentment comes out, and we lash out at those around us (yes, often with the people we love most).

How do you find your way back to the life you want?

If these disempowering archetypes help us understand why we’re feeling boxed in or lacking in power, the Women’s PowerTypes are a framework that allow us to connect to the choices we do have in ay given moment.

These might be as simple as the choices you have about how to respond to a situation. The details you notice, the lessons you take, or the aspects you choose to let go of.

We become conscious of our choices when…

We get to know ourselves. We start to explore what we want, what makes us feel good, what our fears and patterns are. This might be through journaling, talking to a trusted friend or coach, or taking time out regularly without an agenda to enjoy some space that’s just for us.

We give ourselves permission. We allow ourselves to (shock, horror!) do things that are only for us, not for anyone else. If you’re someone who spends their time making other people’s lives easier, this can be a truly radical step.

We get support. At One of many we believe that collaboration is key to changing the kind of world we live in. When we support each other and share our journeys, we’re all able to thrive and grow further than we ever could by ourselves.

Do you want to live life on your terms?

At One of many we’ve developed a specific set of tools to help women find their power and take control of their lives. And our mission is to get those tools into the hands of as many women as possible.

Would you like to be part of this turning tide?

Take a look at Living the Change – our groundbreaking community providing the support, community and tools you need to create the life you want.

Click here to find out more.

You’ll find out what makes our approach so different, and how it’s helping women around the world live life on their own terms.

Our intention is simple. To support professional women to handle the day-to-day so they can unleash the bigger impact they feel called to make in the world.

We believe real leadership is less about skill, and more about having a well of physical, emotional, intellectual and spiritual strength to draw on. Every week we support thousands of grassroots leaders globally with our free articles, videos and online trainings with powerful tools and methodologies created BY women FOR women.

Become One of many™ women creating strong, meaningful connections in our community.

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3 Lessons for creating success without burnout… from an unlikely role model

By

Joanna Martin
Joanna Martin
Founder at One of many
Founder: One of many. Author. Ex-doctor. Entrepreneur. Sister. Sometime Actor. Baby Wrangler. Personal Chef. Mother.
Joanna Martin
Latest posts by Joanna Martin (see all)

When you’re used to living life in “Superwoman” mode, it can be hard to stop – even when you know it’s time you learned to create success without burnout. And frankly, it’s frustrating!

Logically, we know that rushing through life, running on fumes, barely making time to deal with our basic bodily functions (gone all day without a wee again?) isn’t good for us. It leads to exhaustion, burnout, and the appearance of the parts of us we’d like to pretend don’t exist.

(The bitch who snaps at her partner when they gently ask us why we’ve taken on yet another project. The martyr who agreed to the extra work while feeling put upon and secretly resentful.)

On the other hand, we’re often able to achieve so much when we push ourselves that it can be really challenging to let go of that way of working!

Why do we stay in “Superwoman"?

Let’s start by thinking about those reasons we often find not to step back from Superwoman.

Take a moment to jot down some reasons, big or small, that stop you from moving to a saner pace.

For example:

  • Everyone’s relying on me – I can’t leave them in the lurch
  • People will think I don’t take my work seriously if I block out time for a long lunch
  • Slowing down’s for people who lack ambition and drive
  • The only way to get anywhere in life is through hard work and sacrifice
  • I’ll rest as soon as we’re out of this busy period

These might feel familiar. Or perhaps you have some of your own to add in. What might strike you when you’re looking over your list is that these are actually rooted in quite logical goals.

You want to be effective; you want to help and support those around you; you want to express yourself, make a difference, and achieve your potential.

These are great motivations! But Superwoman mode – pushing yourself, never stopping, and only focusing on maximising your productivity in every second – really isn’t the most effective way to go about reaching those goals.

Which leads me to an unexpected role model for female leaders I recently came across, and the lesson they have for us all about how to achieve success without burnout.

A different style of leadership

Let me describe this leader’s day to you:

They wake at 7:30, enjoying a leisurely few hours to themselves to eat breakfast and read the news. They work from bed until mid-morning, take a walk, and then join family and friends for a multi-course lunch.

In the afternoon they enjoy creative relaxation: painting, reading, listening to music, or perhaps a period of quiet reflection in nature. Around 3pm they return to bed for a long nap. Dinner is another leisurely affair, after which they stay and talk with friends for a few hours.

Then, around midnight, they return to their study when they connect to their “night owl” energy. They might work until 2am – or at busy times 3 or 4 – to write and work.

Now, how does that sound? Be honest – are you finding yourself inwardly judging the person I’m describing?

“She sounds like she doesn’t take her work that seriously” you might be thinking. Or “It’s alright for some – clearly this is a person who’s happy to be a lady of leisure, and doesn’t have much ambition in her life.”

If either of those thoughts have crossed your mind, you might be surprised to know that I’m not talking about a woman at all. In fact, this is the reported daily schedule of none other than Sir Winston Churchill.

Churchill is one of the most well known leaders and statesmen, best known as the prime minister who led Britain during World War Two. He was also a prolific writer. And yet, when we compare his leisurely daily schedule to many of our own, there are some fundamental differences at play.

Let's look at three of the most striking:

1. Rest comes first and foremost

When you might stay up until 2am working, it's understandable that getting enough sleep requires an afternoon nap.

But there are other moments of rest in Churchill's schedule too; like working from bed in the morning, or taking time for reflection and meditation in the afternoon. Rest isn’t something that gets squeezed in after the work is done.

With that long, late session ahead of him he’s evidently confident that devoting his day to leisure and replenishment will pay off. And Churchill’s quoted as sharing this message of prioritising replenishment with others, too:

"We were not made by Nature to work, or even to play, from eight o’clock in the morning till midnight. We throw a strain upon our system which is unfair and improvident." – Winston Churchill

2. Soft play is a priority

Notice that afternoon of reading, painting, or spending time in nature? It’s what we know at One of many as "soft play". Time spent doing things you love to do, not because they’re something you’re paid or rewarded for but simply because they fill your soul.

Many of us really struggle to make time that’s just for us. But Churchill’s a great example of a leader who knew that his “hobbies” helped free his mind and allowed him to access the prolific fluency with which he dictated his books, articles and leadership decisions.

What do you regularly make time for to bring you delight, distraction and enjoyment – just for you?

3. Understand your cycles – and work with them

You might look at that morning in bed, or the restful afternoon, and assume that this is a person who doesn’t get much done. But when we consider that Churchill sometimes worked until 3 or 4 in the morning, it becomes clear that this is someone deeply in tune with their natural rhythms.

You might not be someone who could write thousands of words until the small hours of the morning, especially after a long dinner. But there will be times of the day when you’re naturally in flow, and really able to hit your stride. How confident do you feel to put things on hold when you’re not at your best, so that you’re raring to go when it’s time to get going?

Soft power in action

The quintessential image of Churchill is the “British Bulldog” – a portly, dogged statesman with cigar clamped between his teeth. He's often seen as the epitome of masculinity – the great leader who steered his country to victory in a world war.

And yet these characteristics demonstrate a far more feminine model of leadership. Not female, note. Men can access this “soft power” too, just as women can be guided by a more linear, masculine way of working.

What’s fascinating to note is just how effective, impactful and successful Churchill was able to be with this style of leadership. If you’ve worried that doing things a different way might reduce your impact or curtail your chances of leaving a meaningful legacy, perhaps this might help you think again.

A note on privilege

Winston Churchill was an aristocrat, born into the elite governing class. He enjoyed immense inherited wealth, and lived on a country estate well served by dedicated staff. Although he had 5 children, I doubt that he was the one arranging doctor’s appointments, chasing missing shoes, or soothing chicken pox. And his desire to serve his country was aided by his world class education, stellar network and unshakeable self confidence.

As a white, upper class man it’s important not to overlook the systemic support Churchill enjoyed from birth. But it’s also true that, compared to millions of people in the world, most of us enjoy lives of great privilege too. If you’ve had access to food and clean water; been educated, and have the freedom to earn money and make decisions about your own life, you’re also enjoying great fortune.

How are you choosing to use it?

Soft power – where to start

If you like the thought of doing thing a different way, but aren’t sure where you’d start, why not have a look at Taking Charge?

It’s a free online workshop that will help you discover why Superwoman isn’t working for so many of us, and how you can start to do things differently.

Click here to get access to this virtual training now. 

Our intention is simple. To support professional women to handle the day-to-day so they can unleash the bigger impact they feel called to make in the world.

We believe real leadership is less about skill, and more about having a well of physical, emotional, intellectual and spiritual strength to draw on. Every week we support thousands of grassroots leaders globally with our free articles, videos and online trainings with powerful tools and methodologies created BY women FOR women.

Become One of many™ women creating strong, meaningful connections in our community.

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5 ways you’re sabotaging women (and how to stop)

By

Joanna Martin
Joanna Martin
Founder at One of many
Founder: One of many. Author. Ex-doctor. Entrepreneur. Sister. Sometime Actor. Baby Wrangler. Personal Chef. Mother.
Joanna Martin
Latest posts by Joanna Martin (see all)

The burnout epidemic. A chronic lack of diversity in senior roles. The rise in stress, anxiety and depression. Together, they paint a clear picture. Our current ways of working are failing women. But if we want to be part of turning things around, it’s not enough to point fingers at "The System". Creating meaningful change requires us to look honestly at the part we play – and when we recognise that, we've taken the first step towards changing it. If you want to support women to create results without falling into burnout, read on.

Before we dig into the ways we can unconsciously block women from reaching their full potential, I want to make one thing clear: It’s important that you don’t slip into blame when you consider the ways these patterns might show up.

After all, it’s only in relatively recent history that women were even allowed access to the spheres of education, commerce and politics. So it’s no surprise that much of our culture is built on distinctly "masculine" foundations – assumptions and habits that aren't always a great fit for our strengths. These hidden structures can lead to our biggest challenges – but because we don't tend to see them, we're blind to the way they can show up.

So the way we sabotage other women is the very same way we often sabotage ourselves – without even realising we're doing it. It’s not your fault. Most of us are only applying the things we’ve been taught will lead to “success”.

But it is time we changed that – and today I want to explore 5 ways you might inadvertently be sabotaging the women around you – and how to stop.

#1 Focusing on the outcome, above all else

Goals are important. In life and work, it can often seem that results are what matter – and it’s easy to make them the focus of our energy, whether we're supporting a client or prioritising our own day.

The trouble with taking those outcomes as our only focus is that it tends to lead to a very linear way of thinking. We’re here at point A, and we want to get to our goal in point B.

Best rush as fast and as hard as we can to the finish line... right?

Trouble is, whether or not we reach a specific goal, there will always be more to do. The next target to hit, a new priority, a fresh challenge.

Rather than focusing entirely on the outcome, what might happen if we paid greater attention to to the process? Our day to day habits and activities – how we maintain our energy, build sustainable systems, embed and integrate our learning along the way?

If you lead a team, you might think about the rhythms and structure you have for communicating and supporting one another, or the environment in which your work is taking place. If you work with clients, try asking them to reflect not only on what they’re doing but how they’re doing it.

Reaching our goals at the expense of our health and sanity is a trap many, many of us fall into. What else might be possible if we tried doing things a different way?

#2 Only celebrating "wins"

A side effect of focusing entirely on goals is that we have a tendency to celebrate our achievements, and try to forget the failures.

Of course, it feels good to reach an income target or nail a deadline. But that’s often not where our biggest growth lies. It can be in the mistakes we make or the lessons we learn that the real gold is to be found.

And if we’re only celebrating when we achieve things, it’s a small step from feeling a sense of blame, shame or failure when we miss the mark. Those emotions are understandable. It’s important to make space for your feelings.

More interesting to explore might be: What have I learned from this? What would I do differently next time? What new possibilities have opened up?

How might you support others to embrace the opportunities for learning that “failure” brings?

#3 Demanding more… and more.. and more...

Superwoman is the archetype of our times – she never stops, she achieves everything she sets out to (and more), and she holds herself to the highest standards in everything she does.

When you’re in “Superwomen” mode, it’s astonishing what you can achieve.

Maybe you’ve witnessed a client or colleague dealing with a devastating personal situation, and yet simultaneously pulling off a intensely challenging professional coup. (Maybe you’ve done it yourself).

But when we run on the adrenaline Superwoman requires for long periods, the effect on our physical and mental wellbeing is unavoidable.

Once we’ve put on that cape we tend to get locked into achieving mode: setting the bar ever higher, rising earlier and finishing later, constantly adding things to our plate. If you're a leader or manager, that "push" energy quickly filters down to your team.

But that level of busyness can become an addiction, and a destructive one at that.

If you notice a client or colleague “burning the candle at both ends”, it can be easy to praise all she’s doing. If she’s talented, competent and prolific, it’s tough to suggest she slow down. And if you're working in that mode yourself, you might be modelling the behaviour your team are adopting.

But at some point, that energy needs to be replenished.

How can you help create space for the women who are doing the most? Encourage them to take something off their plate, instead of adding to it? Model a different way of doing things?

#4 Fixing problems

Mate needs a new job? You agree to review her CV, give feedback and make a few introductions. (While you're at it, you may as well create a LinkedIn profile and draft a cover letter).

Issue with a spreadsheet at work? Hell, you’ll stay late and get it sorted. It’s not technically part of your role but you’ve always had a knack for numbers, and it bugs you that it’s taking so long.

By nature, women are often problem solvers. We hate leaving people in the lurch and we thrive on the buzz that comes from swooping to the rescue.

Trouble is, when we’re perpetually fixing problems for everyone from our team to our friends, we can inadvertently find ourselves doing more harm than good. After all, taking a challenge off someone’s plate deprives them of the learning they might have gone through to arrive at a solution themselves.

And when you’re constantly “coming to the rescue”, you’re ensuring that the decisions made around those problems are handled the way you want them to be. It might be one way to do it, but there are probably also other ways to approach them.

A more effective approach might be supporting others to solve problems. You could offer advice, support, or practical action – but let them continue to stay in the driver's seat.

How can you help the women in your world to create their own solutions – even if that means making mistakes or learning lessons along the way?

#5 Taking sole responsibility

Being responsible is a high value for many of us. We take our roles seriously and we value integrity and performance.

But when we insist on taking sole responsibility for the impact we want to have in the world, we’re blocking ourselves from accessing the holistic support our communities can offer.

If things don’t go to plan, it might be tempting to shoulder the accountability. “I messed up. I failed.” might seem as though you’re saving those around you from challenging feelings.

But it also cuts them off from being part of the solution.

How could you shift that story to “What can we do differently?” or “How could we turn this around?”

Creating that sense of shared ownership, and of trusting and valuing the input of those around you, is a very different way of working than we often see modelled.

What new results could you create if you were able to foster a spirit of true collaboration?

Would you like more tools to support women better?

Our intention is simple. To support professional women to handle the day-to-day so they can unleash the bigger impact they feel called to make in the world.

We believe real leadership is less about skill, and more about having a well of physical, emotional, intellectual and spiritual strength to draw on. Every week we support thousands of grassroots leaders globally with our free articles, videos and online trainings with powerful tools and methodologies created BY women FOR women.

Become One of many™ women creating strong, meaningful connections in our community.

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Can I learn to be a coach if I’ve had a difficult past?

By

Joanna Martin
Joanna Martin
Founder at One of many
Founder: One of many. Author. Ex-doctor. Entrepreneur. Sister. Sometime Actor. Baby Wrangler. Personal Chef. Mother.
Joanna Martin
Latest posts by Joanna Martin (see all)
You know a certain path is calling you. Maybe it’s becoming a coach, or perhaps it’s writing a book, taking a promotion, or starting an initiative. Whatever your big leap is, the doubts often surface when you start to dream big. Will the challenges you’ve faced in the past block you from stepping up to this new challenge? Some of the really common questions we hear from women thinking about becoming a coach start with “Can I learn to be a coach if…”

… I’ve experienced mental health challenges?

… I’ve been through a relationship breakdown – and things are still messy?

… I still don’t feel like I’ve got my sh*t together?

It’s a version of that old familiar phenomenon we know as “imposter syndrome”, and it often boils down to a deep-rooted doubt: “Who am I to think I can do this?”

Here are 4 questions to ask yourself if you’ve found yourself here.

1. Do you need to put your own oxygen mask on first?

First things first, it’s important to make sure you’ve accessed the care and support you need before thinking about being of service to others.

Many of us are well practiced at putting everyone else’s needs before our own. It’s why at One of many, our Soft Power principle number one is “First, replenish your energy”.

That applies to big picture stuff – like seeking help from your GP to manage your depression – as well as the little things (drink that glass of water, lady!).

Just as you wouldn’t show up for a new role if you were so physically unwell you couldn’t function, if you’re currently experiencing mental or emotional challenges that need taking care of, pause.

Get the support you need from an appropriate professional before stepping into a new challenge that will require your energy, creativity and focus.

Stepping back to look after yourself doesn’t mean you can’t go on to become a coach, enjoy a fulfilling new career, or shine as the leader you’re meant to be (any more than taking time off for a broken arm would). But trying to “push through” could do more harm than good, so make sure you listen to your instincts, and ask for help when you need to.

2. Can you reframe your pain?

The archetype of the “wounded healer” refers to someone who takes on the role of healing others by drawing on the pain they have themselves experienced.

When you’ve been through tough times and managed to come out the other side, you’re often able to access a profound empathy and depth of understanding.

We often give ourselves a hard time for times when life hasn’t gone well, or feel shame about things we wish we’d handled differently.

But as our own coaching graduates come to recognise, it can actually be those hardest experiences that enable us to help others through their own pain.

In the words of One of many in-house coach Jane Lewis,

“Most of the greatest coaches I have come across have gone through a journey and done a lot of work on themselves. I have been coaching over 20 years, but going into it I was coming out of clinical depression and burnout.” – Jane Lewis

3. Have you got the training and support you need?

Just having been through a challenging experience doesn’t on its own qualify you to help someone else through it. To know you’re going to do a great job in any new role, you also need to have the right support in place.

For coaches, that means ensuring you’ve undertaken rigorous training that means you’re clear about how you’re able to deal with your own “stuff” and have the tools you need to support clients. Are you clear about the support you need, and how you’re going to manage if a client shares an experience that might be triggering for you?

In a new role, it could be finding a mentor or asking an employer to invest in leadership coaching to support you to meet any challenges and make the most of the development opportunity.

Setting yourself up for success means making sure the support is there before you need it – especially if you’ve found yourself in burnout or overwhelm in the past.

4. Does your experience give you a key to your own specialism?

For many coaches, deeply experiencing a difficulty gives them a clue as to where they are able to best be of service in the world. Thea is a “recovering perfectionist” who now works with other women struggling with self-doubt, negative chatter, or constant striving for perfection. She says:

“The best thing about the ups and downs that I’ve been through is that now I know all the nitty gritty details of the journey from self-doubt to self-confidence, from depression to happiness. Being able to see the same patterns in my clients and help them let them go is incredibly rewarding for me.” – Thea Jolly

With time, your challenges can become your biggest strengths as you begin to understand how they’ve shaped you into the unique, powerful and perfectly imperfect leader you are today.

And in the words of Anna, one of our recent coaching graduates:

“I see the things I have gone through as one of my greatest strengths – they made me into who I am today. It shapes my coaching practice and how I show up in the world” – Anna Louise

How about you?

What experiences have shaped and guided you – and how have you been able to turn your biggest challenges into sources of strength? If you can relate to this, we’d love to know your story – celebrate and share in the comments!

Curious about coaching?

If you’re interested in finding out more about One of many Coaching Certification, take a look at our free online training: The Secret to Coaching Women.

In it I share some really valuable tools you can use straight away if you coach, manage or lead women – and introduce you to someof the key distinctions that make our certification differet from any other.

Click here to register for the free workshop now.

Our intention is simple. To support professional women to handle the day-to-day so they can unleash the bigger impact they feel called to make in the world.

We believe real leadership is less about skill, and more about having a well of physical, emotional, intellectual and spiritual strength to draw on. Every week we support thousands of grassroots leaders globally with our free articles, videos and online trainings with powerful tools and methodologies created BY women FOR women.

Become One of many™ women creating strong, meaningful connections in our community.

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How to avoid spreading yourself too thin

By

Joanna Martin
Joanna Martin
Founder at One of many
Founder: One of many. Author. Ex-doctor. Entrepreneur. Sister. Sometime Actor. Baby Wrangler. Personal Chef. Mother.
Joanna Martin
Latest posts by Joanna Martin (see all)
You know when, mid-shower, you realize you left shampoo off the shopping list again – so you try to convince yourself a mouse-sized amount of over-diluted product is going to get you through another wash? So many women find ourselves doing exactly that with our time and energy. We water ourselves down until there’s barely anything left to go around, whilst pretending we’re totally on top of it all. It’s exhausting. So today I want to invite you to join me at my kitchen table, so I can share a nifty distinction I’ve found when it comes to knowing how to avoid spreading yourself too thin.

Why knowing how to avoid spreading yourself too thin matters

The shampoo thing is actually a pretty apt example here. Because when you’re trying to take care of everyone else’s needs – your boss, your neighbour, your mum, your best friend, the friend you’re not actually that close to but who always seems to be popping up on messenger with an urgent request for your take on her latest drama… it’s often your own that suffer most.

It might be that you just don’t have a spare minute to sort out your basic needs: making sure your groceries are stocked up, and your space is organised, rather than being a dumping ground for tasks you haven’t got around to.

Maybe you find yourself skipping your lunch break to help a colleague with the deadline they’re about to miss. Sacrificing a gym session because you’re being “mum taxi” at the last minute. Or staying up past midnight organizing finances for the community association, because they just “don’t know what they’d do without you”.

The cost of “I’m too busy”

When you’re spread too thin, lots of little sacrifices made over time can gradually end up. You might find yourself feeling frazzled, forgetful and exhausted. Your executive function starts to suffer, as you juggle multiple deadlines and demands. And eventually, that stress can take a more serious toll – burnout, exhaustion, and a feeling of chronic overwhelm.

So whether you can’t remember what life was like when you weren’t overcommitted, or could just do with a refresher on how to set clear boundaries, take 5 minutes now to watch this:

Need a little more support?

If you know that taking on too much is a real challenge right now, you might want to take a look at BeFruitful. It’s our much-loved online time and energy management program designed specifically for busy women. It’ll show you how to free up 5 hours a week, minimum, whilst actually making you more effective. And setting clear boundaries is just one of the topics we cover in the easy bite-sized modules, to help you get to the root of your busy-ness as well as learning the practical tools to handle it.

Click here to find out more about the course, and enrol.

Who’s at your table?

If today’s video was helpful, I’d love to know how you’ve created better boundaries in your life. Share your tips below so we can help each other take care of our needs as well as those of everyone else.

Our intention is simple. To support professional women to handle the day-to-day so they can unleash the bigger impact they feel called to make in the world.

We believe real leadership is less about skill, and more about having a well of physical, emotional, intellectual and spiritual strength to draw on. Every week we support thousands of grassroots leaders globally with our free articles, videos and online trainings with powerful tools and methodologies created BY women FOR women.

Become One of many™ women creating strong, meaningful connections in our community.

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One of many Voices: Sarah-Jane Volkers

By

Joanna Martin
Joanna Martin
Founder at One of many
Founder: One of many. Author. Ex-doctor. Entrepreneur. Sister. Sometime Actor. Baby Wrangler. Personal Chef. Mother.
Joanna Martin
Latest posts by Joanna Martin (see all)
How do the women in our community show up as leaders in their lives, and make bold choices without losing sight of their own needs?

Today we’re settling down for a chat with Sarah-Jane Volkers, who’s opening up about her exciting career transition after 18 years as creative director of the company she co-founded.

She’s sharing the “big why” behind her new business, her non-negotiables when it comes to taking care of herself and the 20-minute activity that always starts her day off right.

What do you do?

I’m currently very happily in career transition! I’m still working a busy full-time creative director role for a company I help set up 18 years ago. We have three catalogue and online brands producing over 40 catalogues a year, which involves a huge amount of product selection, design, photography, production – and an absolute need for good humour and sensitive chivvying.

And the transition? I’m also a trained image consultant and am now combining this with my styling and design experience to help female business owners feel confident in their own style and personal brand, paying particular attention to how that sits alongside and supports their business brand.

So often I see women working hard, building brilliant businesses, confident in their ability to deliver exceptional skills and services yet faltering when they get that hard won opportunity to make that big presentation, or accept that amazing speaking gig – all because they are unsure about what to wear to ‘do the business’.

Developing a signature look can do more than liberate you from wardrobe meltdowns – it can support your business and reinforce your values. You need it to be easy and, most importantly, you want to feel confident that you are still showing up as you. That’s when we can relax, be in flow, do our best work and represent our businesses in the best way possible.

When you head up your own company, it’s important to get the balance right between your business brand and your own unique personal brand. Ideally you want each to reflect and enhance the other, because although you may be your business – your business is not all of you!

Give us the big “why” you do what you do?

I spent quite a bit of my early life feeling awkward and out on the side – with my confidence held back by a slightly eccentric childhood I had a lot of anxiety around fitting in and being seen to be likeable. Through personal and professional experience I understand how successful first impressions can impact confidence, credibility, and sales – both for people and products. Switching the focus of my skills to help others is one of the most exciting things I’ve ever done.

What’s your daily routine?

I’m such an early bird it’s crazy! Mornings are my best time, so I’ve perfected my routine to squeeze as much time out for me before I have to give to the day job.

I’m always up before 5 am and, after rehydration and writing my three “morning pages”, I’m heading out for fresh air. I walk just 20 minutes a day, first thing – before my mind can find an excuse not to! It’s the only way I manage to get out for a walk at least once a day – it’s not perfect, but it’s something. It keeps my mind sharp and my migraines at bay.

Whether in the office, studio or on set I tend to now work standard office hours plus travel either end – a great improvement on my pre-Lead The Change days when life was just work!

I’m truly lucky in that I don’t have to be in the office everyday; I can escape and become completely absorbed in the creative process.

I always take time to prepare good food – I need to eat carefully to manage headaches and hormones – but I make sure I enjoy every morsel.

My major need is a minimum of 7.5 hours sleep – more if I can get it. So with an early start, I’m always in bed by 9pm and if I can sneak away earlier I will!

How do you feel about women’s “lot” these days?

I started my career in print production – hence I’m an organiser and a ferocious scheduler. Juggling is my life-blood, and in a weird way, it gives me energy.

I’ve also spent the majority of my adult life as a single parent of one, or living by myself and therefore my ‘lot’ is MY life – I haven’t had to deal with the detritus of family living for a long time. I do though have to be careful not to become too mechanical about life when things do get busy – my inner scheduler can get a bit carried away sometimes!

How does femininity and Soft Power feature in your life? What does it look like?

Lead The Change completely changed the way I work. I had spent years pushing myself to continually single-handedly achieve the standards I believed were expected of me, even though the business and workload was near doubling year-on-year.

I was acting like a madwoman – think art directing all day in London and then getting the later afternoon flight to Germany to do an overnight press pass, flying back to London in the morning.

Now we have a great creative team, small but perfectly matched skill for skill. Instead of top-down management we very much come from a collaborative stance, and I hope set an example for other teams within the business. Ironically, although the majority of the company is female, we are the only team to now employ two men!

What is the most common emotion you feel on a day-to-day basis?

Empathy. I see so many people struggling with day-to-day issues and I see where I have been and where I could and can still be. We all need to try and be more understanding.

What do you do for SoftPlay? How do you look after yourself?

Soft Play has always been difficult for me – but I do work at it.

When I first did Lead The Change I was shocked (can you believe this?) at the idea that you might buy yourself a cup of coffee when you were out shopping – you know, just rock up and take 5 minutes to yourself without anyone else to treat or talk to!

One of the first tasks I was set by my coach was to go out and buy myself a lipstick… I found that so tough.

So it’s remarkable to think I took a rare shopping day on my own two weeks ago, buying myself a lovely lunch after spending a happy half hour at the make-up counter. It’s not about spending money – it’s about playing, be that time out or learning or engaging or just being. For me sometimes it’s about being messy – I’ve spent a lifetime being neat, tidy and on time – sometimes you have to cause a ruckus.

And yes sometimes I forget – but I try and notice the signs, be kind to myself and get back on track.

Do you exercise your #righttobesoft in your workplace? If so, how?

I believe I’m now confident enough in myself to know I don’t have to act hard to do my job. If I find myself slipping into old defensive ways I always end up apologising.

I’m still learning to deal with the shame I feel about some of my interactions in the past. Knowledge can bring pain, as well as understanding.

What’s one “breakthrough” you have had in your life, that shifted the way you saw things?

Realising that I was good enough as I am and that I didn’t need to drive myself to prove it to anyone. I truly believe it’s made me whole. I’d like to believe it’s had a positive effect on my daughter.

Who do you look up to as a woman?

There are many women I admire, but the one who had a major impact on my life and influenced the way I understood womanhood is Chrissie Hynde – the musician and songwriter.

I worked for her both on the road and at home for 5 years when I was putting myself through university, and she revolutionised my thinking about how you should be in the world. After a sheltered upbringing in the home counties I learned so much from her about being true to yourself, sticking to your values and trusting your instincts. She was incredibly patient and kind to me, then a very shy teenager, and I’m forever in awe of her strength and courage.

Where do you look for hope?

My daughter, her contemporaries and their deliciously positive outlook on the future.

Thanks so much, Sarah-Jane!

Ready to start your journey?

If you’re curious about Lead the Change and would like to find out more about this life-changing women’s leadership program, book a call with the office by clicking here. We’d love to answer your questions and share more about the program.

About Sarah-Jane

Style coach | Obsessive note-taker | Courage catalyst

After over 25 years as a successful Creative Director designing and styling brands, Sarah-Jane is now sharing her expertise to help busy, independent businesswomen define and develop their own personal style so they can confidently represent their brand, without compromising their individuality. 

You can find Sarah-Jane at the following links:

Instagram: @sarahjanevolkers
Facebook page: Sarah-Jane Volkers
Website: sarahjanevolkers.co.uk

 

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Selfish or selfless? How personal development helps you contribute

By

Joanna Martin
Joanna Martin
Founder at One of many
Founder: One of many. Author. Ex-doctor. Entrepreneur. Sister. Sometime Actor. Baby Wrangler. Personal Chef. Mother.
Joanna Martin
Latest posts by Joanna Martin (see all)
For some of us, embarking on a path of personal development feels oddly, well, selfish. Whether it’s starting an online program, undertaking a full certification training or just setting aside a few hours each week to listen to a 20 minute podcast, taking time out for ourselves can feel as though it’s detracting from our ability to contribute to our work, families or communities. But is it selfish or selfless to take that time for ourselves?

From a young age, we’re taught that it’s important not to be selfish. Learning to share and get along with others is a key factor in most schooling systems, for example. As we get older, we learn to sacrifice what we want to do – our selfish impulses – for self-discipline, contribution, and doing the right thing. 

As students we’re rewarded for those choices with external markers of success. Getting a good job; earning lots of money; having an impressive title.

Michelle Obama has spoken about her early career, which was characterised by such markers of success.

“When I was in my 20s, I thought I had it all. I had degrees from two prestigious universities. I had an office on the 47th floor of a skyscraper in downtown Chicago. I wore nice clothes to work and I was the proud owner of a Saab, which was pretty cool back then.”

What prompts us to turn inwards?

And yet life events can trigger moments where we begin to question our achievements, and perhaps to wonder whether they’re really as fulfilling as we imagined they would be.

For Michelle, it was a moment of bereavement that sparked a process of turning inwards – getting to know herself.

“…after I lost two of the people I loved the most – my incredible father and my free-spirited best friend from college – I started to question it all. I embarked on a journey of self-examination that ultimately led me into a lifetime of public service.”

Is self-examination the same thing as being selfish?

When Michelle talks about a “journey of self-examination” she’s referring to a concept that many of us can relate to.

Perhaps you’ve experienced something similar – a point in your life when you started to read books on topics you’d never previously been interested in.

Or find teachers who were asking bigger questions, about the purpose of life, and the meaning of our actions.

It’s at times like these that we begin to wonder “what makes me tick?” or “why has life led me to where I am now?”

Being selfish is defined as “lacking consideration for other people; being concerned chiefly with one’s own personal profit or pleasure”. But starting to look more closely at your own motivations and desires is rarely something you undertake with a motive of your own profit.

In fact, it can be driven by a deep desire to take better care of those around you

Why do you find yourself yelling at your kids, when you know that’s not the kind of parent you want to be?

What’s driving you to take on so many work projects that you’re drowing in deadlines, and ultimately performing at a level far lower than you could be with more time to think?

Personality tools – like the Women’s PowerTypes Profile – can be invaluable here. They can give you an external perspective on your motivations, patterns and responses that are hard to see by yourself.

When self-examination leads to a bigger contribution

What’s interesting about Michelle’s path is that the “self-examination” she embarked on led her to, in her words, “a lifetime of public service”.

I find it interesting – but not surprising.

It’s something we see time and again in graduates of our programs. It seems that paradoxically, the better we know and understand ourselves, the more motivation we find to begin to direct our energy in service of others. That might mean changing your industry; leading an initiative to support your community; or just being a more loving and engaged partner.

When we begin to tune in to ourselves, we start to access a way of being that’s sustainable.

We take care of ourselves. And it means that we can begin to hear our deepest values.

Your values are the core principles that matter most to you. Some of them might be things you were brought up with; others will be deeply personal to you.

No one else can tell you what your values are; they emerge when you’re able to quieten down the noisy demands around you, and really pay attention to yourself.

For Michelle, that sense of an “inner voice” has pulled her forward.

“In the years since, the issues I’ve been working on have often changed – from working in city government, to leadership development, to community engagement, to the issues of health, education and supporting military families that I focused on in the White House. But what hasn’t changed is the way my work makes me feel.

I believe in the goals I’m pursuing and they resonate with my values and my vision for the kind of communities – and the kind of world – I want to live in.

I feel like I’m connected to something larger than myself.”

For so many women, the process of getting to know ourselves is one which ultimately connects us to a far bigger impact on the world.

Want to understand yourself better?

The Women’s PowerTypes Profile is a quick questionnaire, which asks you to respond spontaneously to detailed questions. It’s been designed to give you deep insight into who you are – so you can tap into the natural way of leading that’s best for you.

Click here to discover your profile today

Our intention is simple. To support professional women to handle the day-to-day so they can unleash the bigger impact they feel called to make in the world.

We believe real leadership is less about skill, and more about having a well of physical, emotional, intellectual and spiritual strength to draw on. Every week we support thousands of grassroots leaders globally with our free articles, videos and online trainings with powerful tools and methodologies created BY women FOR women.

<a href=”http://oneofmany.co.uk/beone/” target=”_blank” rel=”noopener”>Become One of many™ women</a> creating strong, meaningful connections in our community.

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One of many Voices: Felicity Wingrove

By

Joanna Martin
Joanna Martin
Founder at One of many
Founder: One of many. Author. Ex-doctor. Entrepreneur. Sister. Sometime Actor. Baby Wrangler. Personal Chef. Mother.
Joanna Martin
Latest posts by Joanna Martin (see all)
With three businesses, a busy household and a passion for living life on her own terms, Felicity Wingrove is a force to be reckoned with. In her words “I get shit done better than almost anyone else I know”

A self-confessed linguistics geek, she’s also a One of many Certified Trainer and powerful advocate for women’s empowerment at work and home. We asked Felicity to give us a candid look at what life’s really like behind the scenes, and her secrets to finding balance.

What do you do?

I run my own PR and content creation agency; speak, train and coach C-suite executives to discover their own personal power and to take control of how they’re perceived in all areas of their lives; I’m mum to two delicious little ones (Arabella is 15 months and Alexander is four); and I act as an Associate in my partner’s business, coaching SME business owners and running a Mastermind group.

Give us a daily routine (or a normal day in the life of you)…

I genuinely co-parent with my partner so I’m up by 6am all week (and usually weekends too). Half the week I’m straight off to work and at my desk by 7am, the other half I’m corralling a toddler and a pre-schooler into clothes, feeding brekkie and trying to blank out the strains of Peppa Pig.

Four days a week I work from my agency. A working day usually lasts until 6pm, and I can be anywhere in the country – taking briefings, crafting strategy, or working with my team.

Friday (or ‘mummy day’ as clients, team and everyone else knows it) I’m with my little ones, and usually covered in mud, paint or water. We have a *lot* of fun and I’m careful to be really present with them. And weekends are sacred family time. Walks, adventures, trips out, meals together, snuggles on the sofa, that sort of thing.

How do you feel about women’s “lot” these days?

I feel frustrated by this. I ‘get’ that many women have to carry the emotional load of the family. One of my team, for example, has a husband who will do whatever she wants. Need the kids taking to school? He’ll do it with a smile. But she’s the one who has to remember that it’s dress-up day, or that they need £2 for a charity something, or whatever it might be. I’m not doing that down, as I know that lots of women have the same experience, but I chose not to and that required some really honest conversations with my partner before we had kids.

After all, I’m really good at what I do, and I’ve worked really hard to get really good. But I also desperately wanted kids and didn’t want to miss out on that side of life too. To ‘have it all’ I needed someone who would be happy to pick up the other side for me. And my other half did (and does).

On a Friday when I’m mummy, he’s running his business and doing what he needs to do, but mid-week mornings when I need to be suited and booted and off kicking arse somewhere, he’s on the nursery run. And I don’t pack the kids’ bags for him – he’s an intelligent guy and perfectly capable of working out that it’s sunny so they may need sunglasses…

My – controversial I know – opinion, is that we as women have created our own significance from being so essential to the running of our homes and families. ‘I go away for a day and the whole thing falls apart’ is a martyr-esque cry in my mind, and a badge of honour.

Maybe it’s because I’m from a business background (I’m ex-corporate) but a business that can’t run without me is a sign of abject failure on my part. Hell, my entire goal with my own business is to make myself completely dispensable and for my team to be empowered to thrive without me. And while I’m not advocating that for women at home, I love the fact that my home works without me, albeit that it can still bring out vulnerability sometimes.

Let’s face it, it’s tough to be ‘managed without’ but I look to the example that I’m setting my son and my daughter and it’s worth the odd wobble, the odd tears en route to a meeting, or the odd tummy lurch when my daughter reaches for Daddy first. Tomorrow it’s just as likely to be me first and isn’t it great that he’s so important in her life too. And when it all gets a bit much, well then we have the PowerType Release Process ?

How does femininity and Soft Power feature in your business/ career? What does it look like?

I used to be tough, and hard and even a bit brittle. I was the ex cage fighter that Jo talks about at conference… Soft was weak, and yielding made me feel a bit sick. Discovering One of many changed all that. I stopped pushing so hard at everything and chilled the **** out!

Soft power has allowed me to be softer but still unapologetic. Not aggressive by any stretch but I know my worth, my value and also my boundaries, and they’re non-negotiable. I lead from soft power and while I’ll always enjoy my Warrioress yang energy, I also see the real benefit of bringing yin to the boardroom. I work almost exclusively with men, and in masculine sectors such as manufacturing, engineering and tech. Tapping into my genuine femininity allows me to communicate authentically with them. I’m more compelling and inspiring as a result.

What is the most common emotion you feel as a woman on a day-to day basis?

Excitement. We have never had so much opportunity – to see, feel, hear, taste, touch and experience. To lead and to be led into new adventures. To inspire. To shape the world exactly as we wish and need. To bring up the next generation and to learn from those before us. We’re connected like never before.

What’s the soundtrack of inspiration for you?

Oh my gosh, I *love* music. This Is Me reminds me of the Trainers’ Certification and the gorgeous ladies I shared that journey with. Thunder by Imagine Dragons makes me want to conquer the world. Havana by Camila Cabello makes me want to get up and dance. My theme tune though would probably be something like Best Day of My Life, or Reach by S Club 7!

Thanks, Felicity!

Ready to start your journey?

If you’re curious about Lead the Change and would like to find out more about this life-changing women’s leadership program, book a call with the office by clicking here. We’d love to answer your questions and share more about the program.

About Felicity

Psycholinguist | Corporate survivor | Ex-cage fighter

Felicity Wingrove is a coach, speaker and trainer as well as the founder of Zen Communications. Her work centers around giving others a voice, whether that’s helping professionals who are struggling to find theirs; working with awesome businesses who need to authentically position and market themselves; or supporting business owners who have a dream and just need the marketing (and sales) know-how to deliver it to those that matter.

She previously worked in a variety of senior communications positions, applying her language skills on behalf of some of the nation’s leading brands, organisations and associations. After time as Senior Communications Adviser for FTSE100 BAE Systems’ Air Systems, and Account Director at national PR agency Golley Slater, she launched her own consultancy in 2007. Now, she helps clients take positive control of how they’re perceived, truly own their space, and powerfully and ethically influence the people who matter the most to them.

Connect with her at the following links:

Twitter: @Felicity_ZenPR
Facebook page: Zen PR
Website: www.zen-communications.co.uk
Linked In: Felicity Wingrove

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Self-esteem versus self worth – what you need to know

By

Joanna Martin
Joanna Martin
Founder at One of many
Founder: One of many. Author. Ex-doctor. Entrepreneur. Sister. Sometime Actor. Baby Wrangler. Personal Chef. Mother.
Joanna Martin
Latest posts by Joanna Martin (see all)

Defining your life's work starts with defining your value. But what does "value" actually mean? Your own sense of how important you are, or something else? Today I want to share my personal distinction between self-esteem versus self worth, and explain why getting the difference clear can be a source of immense freedom (it has been for me).

But first, let’s dig into some definitions.

What do we mean by value?

You probably know by now that I’m a bit of an etymology geek. Looking at the way language has evolved often helps us to better understand the concepts they represent.

When we look at value from this perspective, we see that value generally means the regard that something is held to deserve: the “importance, worth or usefulness of something”.

It comes from the Latin meaning “Be strong, be well, be of value, be worth”.

Now I find it really fascinating that value’s original meaning wasn’t just about worth, but also about strength and wellness.

If you’ve experienced burnout (or are in it right now), you’ve probably already begun to see how much value there is in your ability to stay well and take good care of yourself. It doesn’t matter how “productive” you are in the traditional sense, if you’re falling apart at the seams, right?

So valuing ourselves has to begin with making sure we’ve got the resources we need to be strong and allow ourselves to thrive.

And your value – your importance, worth, or usefulness – builds on that in many other ways, some of which you might not have thought of in this way before.

4 factors to consider when thinking about your unique value

1. Your talents

This is the place where most of us start when we think about our value. We ask ourselves a version of a question like “What's my boss really paying me for?” Or “what do my clients really want of me?”

Usually, the answer to those questions comes out as a version of talents.

Well, I'm really good at writing. 

I'm a really good facilitator.

I'm a genius with an Excel spreadsheet.

But that’s only one piece of your value. There are others – and they're the ones we're going to really dig into right now.

2. Your purpose

Your purpose can be summed up as “why you do what you do”. Given two people with the same skill sets, an employer is always going to take the person whose “why” is driving them.

The reason is simple: if you've got internal motivation to do something, you're more likely to do it, and to do it well. It adds more value to have a clear purpose.

If someone has a vision for their life that they're moving towards – a clear vision for their own life or the legacy they want to leave – that provides internal motivation. It adds to the value of that individual, when they have that clarity that's pulling them forward.

So perhaps your talents include being a great teacher – you're organised, engaging, and good at conveying information. But your purpose is to equip the next generation with the skills they need to respond to the global challenges they'll face.

Can you see how that adds to the value of your talents?

What would your version of those statements look like?

3. Your mission

A mission is what an individual wants to achieve with their work.

Again, being clear on that adds to your value. Start speaking about that mission in your job interviews, or to your clients when you're talking to them, and you’ll find that if they are aligned with the mission, they will be aligned with you.

4. Your values

Slightly different to the value we're talking about here, are those things that you value.

Perhaps as a teacher you value creativity, excellence and teamwork. If those values are shared by a prospective school, they’ll add to the value you can bring as a member of the Senior Management team.

They are also the filters through which you make decisions about how you want to do your work. So you might choose to evaluate a new opportunity in terms of your values.

At our BeFulfilled retreat, we explore each of these aspects in more depth. It can be hard to get clarity on them by yourself, after all – often we’re so immersed in our worlds that we’re not really able to pull back and see the threads that join it all together. If you’d like to find out more, book a call with the team here to get the full details.

Self-esteem versus value

So where does self-esteem come into it? Well, what I want to share next is my own personal definition. Thinking about value and esteem in this way really set me free when I understood it, and I’d love to know if it does the same for you.

Self-esteem and self-value are different. A lot of us believe we’ve got low self-esteem for one reason or another. I believe, whether or not that’s true, it doesn't mean you can't value yourself.

Value is something that you can find immediately. It's already there, within you, waiting to be discovered.

And the fastest way of all to connect to your value is simply to become present to the value that you bring to others.

It might be a tiny bit of value to start with, just that you give really great hugs. You make a great cup of tea.

Self-value therefore comes oftentimes not even from within, but from without. By having it reflected back to us how other people see us.

Self-esteem, on the other hand, is not something you can necessarily experience immediately. Self-esteem, for me, is that cumulative confidence that builds each time you contribute value. It comes from positive feedback, when you’re in an environment that values your particular unique contribution.

You set yourself a goal to lead a project inside your organization and you lead that as well as you can and it's successfully delivered.

That is going to add to your self-esteem. But sitting there trying to psych yourself up to have the self-esteem to be able to do it first is having the cart before the horse.

The way I look at it, self-esteem is about setting achievable goals and achieving them. It's a reward.

But even if just for a moment, you can see yourself the way others who appreciate you see you, you can feel value.

How about you?

I’d love to know how that distinction lands for you. Can you relate? Does it help you to see that your value is made up of so many things, and that you can experience it even if you know your self-esteem is low?

Leave a comment and let us know. Our aim is to encourage and inspire you, so I’d love to know if this is a distinction that helps.