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Guest post: How to invest in the future YOU want

December 3, 2020 By Donna Bradshaw

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Guest post: How to invest in the future YOU want - December 3, 2020

It’s fair to say that until very recently, finance has been a man’s world. No wonder many women struggle to know how to invest in a way that will make a difference. Even today, at the top of the power pyramid, men still hold court to a great extent. All 10 of the world’s richest people are men, as are most of the leaders of the world’s largest economies.

Not that they are doing a particularly great job of things, if their handling of Covid compared to their female peers is anything to go by!

They’ve not been doing too great with the economy either, unless you happen to be in the upper decile or so. That has serious long term repercussions, which have been brought into focus by the pandemic. Put simply, if people aren’t paid enough to buy stuff there will come a point when big business suffers from a lack of customers – not that this seems to be registering. On Friday 6th March this year I did a talk about the fragility of global economies, highlighting the systemic problems and the similarities with the 1930’s and how such conditions usually resulted in revolution and/or war. I ended my talk with a hope for a gentle revolution.

On Monday 9th March, news broke that the pandemic was worse than feared, and stock markets around the globe plummeted. It’s clear that “gentle revolution” is needed more than ever.

And I believe empowering women to participate and shape the world of finance is critical if we’re to escape our current economic challenges. When we know how to invest in the future WE want, we can begin to really change what’s possible.

What blocks women from knowing how to invest?

Plato wrote:

“Those who tell the stories rule society.”

I believe passionately that women should have an equal say in creating those stories. And to do so we have to have fairer distribution of what drives those stories, namely wealth.

The world of money is more gendered than most. And the statistics surrounding savings and investments paint a stark picture. Far from feeling confident when it comes to knowing how to invest…

By the time a woman is in her early 60s, her average pension pot is a fifth the size of that of a man her age.
35% of women earning over £40,000 are not saving adequately for the longer term.
64% of self-employed women feel they are not saving adequately (37% don’t know how much they’re saving!)
More than 2.6 million women have been put off investing because of the number of funds on offer, according to research from Scottish Friendly.
More than four in ten (43%) – or 2.64 million – women who save more than £100-a-month have avoided investing because they were discouraged by the vast number of funds available in the market.

Put together, this is a deeply concerning picture. Wealth inequality is a global concern and has resulted in growing political polarisation and civil unrest in, what have been to date, the world’s leading economies.

What’s more, the financial services industry itself has a huge amount of inequality to contend with! HSBC has reported a 47.8% median hourly pay gap between men and women – and financial services has the worst gender pay gap of any UK industry. Female advisers are outnumbered six to one by male counterparts. No wonder we find this a challenging topic!

So, what can we do to change things?

Investing is a huge part of our global economy. And I believe it’s one of our most underutilised ways to have an impact as women. In fact, I’m currently working on an investment app to empower women to learn how to invest, take charge of their investments and have a say in the future direction of our world through making informed choices about where their money is invested. This really is my passion!

In the meantime, there are 4 key actions which I believe can help us begin to take back control of our global stories about wealth. Some of them will take a bit of time, and involve educating yourself and asking for support. But there are plenty of resources out there to help us to do this. And just committing to building your knowledge when it comes to these areas is a vital first step.

4 ways to impact inequality with your investments

#1 Take control of your investment choices.

Investing doesn’t have to be a secretive, complicated or male-dominated practice. If you’re able to start investing, make sure you’re given the power to make choices about where your money goes. Talk to a financial adviser, and if you don’t get your questions answered, feel free to find someone who will explain exactly what you CAN do. And if it all feels too uncomfortably obscure for you… time for step #2

#2 Learn how to invest.

As Jo Martin has often said, it’s not our fault that we don’t fully feel confident around this topic. It’s simply that we weren’t taught about it – and many of us feel ashamed to admit to what we don’t know. But you can change that. Start small, and learn a little about how to invest and the difference even a small amount of money can make. You’ll be surprised how quickly you can pick up a basic understanding.

#3 Demand greater transparency.

When it comes to investments we can find ourselves inadvertently supporting practices we don’t agree with, simply because the financial services sector often obscures so much of its workings. Don’t be afraid to ask questions (especially the “stupid” ones!), demand explanations, and require clear answers as to where your money’s going. The more of us who expect openness and clarity around our investments, the more the sector will need to pay attention to these demands.

#4 Vote with your wallet.

Say no to bad business practice – including a lack of transparency, refusal to act with integrity, or approach that alienates women from what’s going on. You don’t need to be immensely wealthy to have a say. Your voice truly matters – and the more of us who decide to stand up and take back our control, the more we can shape the future.

Knowledge is power. I hope in future articles to share more around how to invest – what’s out there, how it works, what the jargon means, and the true nature of risk (we are by nature more risk averse than men. It’s a fact that can seriously damage our wealth – but that’s a topic for another time!). But I’d love to know what you’re most curious about — and where to start first.

So, tell me!

How do you feel about investments? Is it something you’ve thought about; have you been put off by the financial services sector in the past, or have you found an approach that works for you?

Let us know in the comments – and feel free to ask me questions! And if there are any topics you would like me to cover in future articles, drop me a line.

About Donna…

Data loving | Eternally curious | Problem solver

Donna has a background in financial services going back to 1987, a large part of it in marketing and communications. A prominent speaker and commentator about all things money and the economy, she’s appeared countless times in the national press and on television and radio including BBC Budget Special, BBC News, ITN News, Channel 4 News, SKY News, Newsnight, Al Jazeera, Bloomberg, Radio 4 Today Programme, Moneybox, Radio 5, Radio 2 and Women’s Hour. A good memory coupled with a fascination for data enabled her to “call” the credit crunch a couple of years before it happened! She was also a founder member of Sky News’ Money Panel, providing comment on the Bank of England Monetary Policy Committee’s monthly interest rate decisions.

Donna has featured on judging panels for numerous investment fund awards, including: What Investment and Pensions Management, and acted as an expert witness for Which magazine, as well as being consulted by Government on pensions policy. When not number crunching, Donna’s volunteered as a teacher of adult literacy and numeracy skills, driven 6,000 km solo across Australia, fought a bush fire, worked as a ski guide and tried her hand at stand-up comedy (terrifying and exhilarating). She has a passion for yoga, and is partial to the occasional cryptic crossword.

How one hidden number shapes your life

April 11, 2019 By Joanna Martin

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Joanna Martin

Founder at One of many

Founder: One of many. Author. Ex-doctor. Entrepreneur. Sister. Sometime Actor. Baby Wrangler. Personal Chef. Mother.

Your financial set point

The idea I want to open up for you today is that each of us has a “financial set point”.

To explain what I mean, here’s how to figure out yours:

Write down a rough guess at how much money you earned in the last twelve months.
And then, think about how much money you have left.
If you can, repeat this process for the past 5 years – or as far back as you’re able to with ease. How much did you earn, and how much did you have left, roughly, at the end of each year?

Whether you know your exact numbers or not, this is going to give you some clues as to what’s going on.

Because what you’ll often find is that, however much your income has varied, your set point – the amount of money you typically have left – is very likely to be the same.

Your financial set point, although it’s an unconscious thing, reflects itself in your financial results.

When your financial set point is… zero

Before I began to explore this, I had no idea that my financial set point was zero. It wasn’t instantly obvious, because at that time my income was fluctuating quite radically.

I was a student, and then I was a medical intern, and then I set out on my own in business… but whether I earned a lot or a little, what was left at the end of the year was always zero.

What I began to understand was that in my world, there was always “just enough” – and I would get rid of anything that was more than enough.

Another friend of mine had a financial set point of negative ten percent. So when he earned ten thousand dollars in a year, by the end of the year, he was a thousand dollars in debt. When he started to make serious money, as you can imagine, that debt increased proportionally – and became a serious issue.

So your set point might be an amount – like negative two thousand. Perhaps, no matter how much you earn, you’ve ended up with negative two thousand pounds in the bank for the last five years of your life.

Each of us has a financial set point, and it’ll either be slightly positive, zero, or slightly negative. So take a moment, to think about that for yourself, and then spend some time writing down what you think it might be for you.

What your financial set point means

What’s fascinating to me is how your set point can offer you a really clear insight into some of the unconscious principles that can guide our financial behaviour.

After all, many of us are strongly motivated, year on year, to increase our financial pot – perhaps to get a payrise or a promotion, or to change our business practice so that we can increase our profits.

And yet if the net outcome of that is that you’re in exactly the same place financially, you might get a glimpse of a deeper issue that might need some attention.

Perhaps you’re so wedded to saving a certain percentage of your income that you’re not actually enjoying the fruits of it – instead, you’re squirrelling away funds for a “rainy day” and exasperating your family with the grip you keep on the purse strings.

Or maybe for you it’s the other way around. Get a windfall or a payrise and you’re spending the money as fast as it comes in – and then wondering why you’re still feeling insecure when it comes to your nest egg.

An interesting effect of a positive set point can be that you’ve outgrown your financial education. If you’ve been diligently accumulating wealth, but still storing it in the way you used to when you started out in your twenties, it might not be working for you as hard as it could do. Might be a good time to seek out a financial advisor for a look at the best way to help your money multiply.

Was this helpful?

If you’ve not come across this concept before, I’m really interested to hear what you found out. Did you get a feeling of at least a general direction? Did you not? Share what you find out in the comments.

Ready to explore more?

If you’re curious about what unconscious assumptions you might be making around money, and ready to look at how you could change them to create a very different experience, Wealth Insights is the place to find out more.

This half-day in-person training is your chance to get to grips with your unique situation when it comes to money, and discover the next steps you need to take towards financial freedom.

Registration opens soon and you can click here to join the priority notification list, and be first to hear when tickets are available. We’d love to see you in London in June!

Our intention is simple. To support professional women to handle the day-to-day so they can unleash the bigger impact they feel called to make in the world.

We believe real leadership is less about skill, and more about having a well of physical, emotional, intellectual and spiritual strength to draw on. Every week we support thousands of grassroots leaders globally with our free articles, videos and online trainings with powerful tools and methodologies created BY women FOR women.

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How to avoid money arguments

April 25, 2018 By Joanna Martin

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Joanna Martin

Founder at One of many

Founder: One of many. Author. Ex-doctor. Entrepreneur. Sister. Sometime Actor. Baby Wrangler. Personal Chef. Mother.

Finding a way through the financial storms

Years later, my husband and I are working in our third business together, having navigated big financial hurdles like becoming parents, moving countries, and buying property.

These days, I’m pleased to report that our money conversations always end with us both in the same room – even if we’re not always on the same page. So I wanted to share the things I’ve learned that have made all the difference in our interactions on the topic.

Whether it’s your boss, mum, best friend or partner, here’s how to have productive, effective conversations about money.

5 keys to helping you avoid money arguments

1. Be aware and gentle

For many of us, money is an area of emotional or psychological wounding. Questions of how much we earn or what’s left over at the end of the month recall unconscious judgments in our minds about all kinds of things. This is really normal – almost all of us get tripped up by this from time to time.

What that means is that money conversations start to feel really personal. Statements the other person makes can easily feel like criticism, for example, even if they weren’t intended that way.

The first step then, is to be aware that this is likely to be true. If money comes up, know that this might become a tricky conversation and check in with yourself – is now the time to talk about this? Are you already feeling tender or tense?

Put it into action:

Understand that money can be a source of tension
Prepare for conversations about money ahead of time
Recognise that money talk can feel like it’s personal, even when it’s not intended that way

2. Know what’s yours

Aside from the numbers, it’s vital to know what’s yours on an emotional level. What do I mean by that? Well, a lot of the conflict that arises about money can actually come from within us. For example…

They say: “I think we should have a chat about setting up a joint account for shared bills”

You hear: “You’re terrible with money – I can’t trust you to handle your finances on your own”

You say: “Stop trying to control everything!”

Or…

They say: “How much did you say that retreat was going to cost?”

You hear: “You’re spending too much on extravagant things that don’t matter”

You say: “It’s up to me what I spend my money on – I don’t criticise you for the crap you waste your pay on!”

Hmm… it’s not hard to see how arguments flare up, right?

Becoming aware of the stuff money conversations bring up for us can open up awareness of deeper things that need healing, for example an area you feel especially defensive about, or a particular person whose criticism had a big effect on you in the past.

What’s important is that, when you are aware of these issues, you take responsibility for changing them. What’s yours to deal with? What do you need support from a coach or mentor around?

And remember, the other person might not be on this journey with you. It’s not your job to point out their limiting beliefs or identify what they need to work on. Approach the conversation with compassion, and deal with what’s yours – no more.

Put it into action:

Discern what issues you need to deal with when it comes to money
Seek external support where you need to – from a coach, financial expert, or trusted friend
Recognise what’s not your responsibility, and let it go

3. Choose your timing

Remember, our first step was being aware that conversations about money can be tender. Knowing that, it’s smart to have them at the right time.

That could include being aware of your cycle, for example. Now, before you think I’m some monster who thinks women are incapable of rational thought, hear me out.

In my own life I know that 7 days before my period comes, I could swear that the world is ending and there’s nothing you, I, or anyone else can do about it. That can actually be an incredibly powerful day for me – I sure as hell get clear on the change I want to make in the world – but it’s also a terrible day for me to have a conversation with anyone.

Knowing that, if I’m aware I need to have an important conversation about something like money I’ll do my best to shift it to a day when I’m likely to be feeling much clearer.

That won’t be the same for everyone, of course, but I wonder if any of that applies to you? Do you know you’re better able to be open, compassionate or empathetic at certain times of the month? Bear that in mind when you make an appointment to discuss your finances.

And make sure you take the other person’s needs into account too – allow them to tell you when would suit them, instead of springing it on them at a time when they’re not really ready.

Put it into action:

Choose a time when you’re both fed, rested and hydrated
Find a space where you won’t be disturbed or interrupted
Take into account your own rhythm and emotional needs

4. Be respectful in your communication

Sticking to some basic principles of clear and respectful communication is so important when the topic is an emotional one. Always seek to hear the other person out without interruption. You don’t want to be nagged, so don’t nag either.

And make an effort to find things to celebrate together – focus on what’s working, as well as what you want to change.

Put it into action:

Be respectful – don’t interrupt or nag
Notice when it’s time to take a break
Listen curiously and give space for the other person to say what they need to

5. Be clear about what you’re looking for

Now that you’ve chosen the best possible time and place, and you’re aware of what’s your responsibility, it’s time to communicate as clearly as possible what you want to share.

For the best possible outcome, try and recognise what’s driving both of you in the conversation. One of you might be more interested in feeling connected and loved, or seeking reassurance, and one of you might be looking for problems and tasks to solve.

What’s vital is that you’re clear about what it is you’re both looking for.

Put it into action:

Start by giving the point of the conversation for you – not the big long story that precedes it
Ask for what you need; leave them to decide the “how” of solving it, if that’s something they’re keen to do
Allow yourself to be receptive – if they agree with what you’re saying, there’s no need to keep on convincing them

Not being able to talk about money holds us back

It’s really important that we are able to move into more powerful conversations. In all the women I’ve coached and connected with over the years, I’ve noticed that the people who are most comfortable talking about finances tend to be the ones with the highest level of wealth.

In fact, I’d go as far as to say that your net worth increases in direct relation to your ability to talk to key people in your life about money.

How about you?

These steps have played a huge part in Greg and I sorting out our differences and getting to a stage where we can actually enjoy money conversations. Has money been a source of tension for you, and do you have an experience to share? Let us know in the comments.

If money is a problem for you – not just in conversations but also in terms of what you have or haven’t got – and you’re ready to get sorted so you can talk about it confidently, get in touch to find out about our financial training. If money feels like a challenge,we’ll help you turn it into an ally – so that you can feel truly powerful about where you are and what your next steps are.

Our intention is simple. To support professional women to handle the day-to-day so they can unleash the bigger impact they feel called to make in the world.

Become One of many™ women creating strong, meaningful connections in our community.

What is your money mindset?

April 10, 2018 By Joanna Martin

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Joanna Martin

Founder at One of many

Founder: One of many. Author. Ex-doctor. Entrepreneur. Sister. Sometime Actor. Baby Wrangler. Personal Chef. Mother.

When it comes to money, what’s your motivation?

Money is a subject that often involves a lot of unspoken assumptions and judgments, going right back to childhood.

Perhaps when you were growing up you were told “we can’t afford it” as a way of saying no to things you wanted.

You might have been raised hearing sayings like “A fool and his money are soon parted”.

Money might have been used to confer approval or value – like being given an extra allowance if you did well in exams, or extravagant presents to cheer you up.

As an adult, some of these inherited beliefs will continue to inform your feelings towards money. Contrary to a common misconception, money certainly isn’t a “dry” or “emotionless” topic (and the best accountants aren’t people devoid of feelings!). The numbers we see when we look (or don’t look, as the case may be) at our bank statements can evoke powerful emotions.

And it’s those feelings about money, both what we have and what we haven’t got, that contribute to our money mindset.

Action: Take a few moments to jot down a few ideas about how you relate to money, using these prompts as your starting point.

When I was a child, money was…

When it comes to making money, I believe it’s…

People with money are…

When I think about my future finances, my biggest wish is…

The answer to the final question is what we’re going to take a look at in a bit more detail now.

What is your money mindset? The quick test

Take a look at your goals for your finances and ask yourself this question: do they mainly reflect a “towards” or “away from” mentality?

Here’s what I mean by that: A “towards” mentality means that you’re motivated by something you’re working to.

This can apply to any area of your life, but in financial terms it might be a goal like:

Going on holiday
Having 3 months of living expenses in savings

It could also be something more general:

Understanding investments
Feeling confident talking about my finances

The key thing is that the motivation is all coming from that inspiring vision of the future and all the good it brings.

An “away from” mentality is the opposite: this is the motivation that drives you away from a place you don’t want to be.

Perhaps your goal is more like:

Stop having arguments about money
Never having to think twice before spending
Getting out of debt

Can you see the difference in those statements?

Why your motivation matters

You can’t think about “stopping money arguments”, without focussing on the arguments and the pain they bring.

If your drive is “to get out of debt”, you’ll only have enough motivation to get you out of debt… and then no further.

This “away from” mentality is one I often see in entrepreneurs I work with. Business owners can find they’re really fired up by hitting rock bottom, or by starting out with very few funds in place. Lots of small businesses go into overdrive when the cashflow dries up – suddenly, we’re out there meeting clients, making sales, and getting creative with new marketing ideas.

The trouble with this kind of motivation is that when you do reach a place of stability, your momentum flags.

Suddenly, you no longer have the “wolf at the door” to drive you forward. The business loses energy, things start to slip, and before you know it the bottom line’s taking a downward turn… until you get to the next crisis point.

Even if you’re not a business owner, you might relate to this mindset. Perhaps you’re highly aware of your family’s finances when you’re watching every penny you spend. But when a payrise gives you a boost and you’re no longer worried about money you find yourself making purchases and financial decisions without a second thought. And then, whoops – overspending.

Changing our relationship with money

Financial freedom doesn’t mean freedom from thinking about money. It means beginning to think about money in a different way. One of the most fundamental shifts we can use is to shift our motivation to a “towards” approach.

What are you working towards? You might have some quick material ideas in mind:

Paying off the mortgage
Going on holiday
nvesting in something that will make a real difference to your day to day life.

But beyond that, there’s a future which involves a relationship with money. When you think about your goals, start to make that a part of the picture, and to reframe it using a “towards” mindset.

“Never having to worry about money” might become “Feeling confident about the decisions I’m making for my money” or “Being supported by experts who can give me good advice about my money”.

When you think about your future, can you imagine “Knowing that my money is working hard to create opportunities for my family”?

Going deeper when it comes to money mindset

It might sound like simple linguistics. And on one level it is.

The deeper level to take this to, is when you can release the feelings underneath the away from motivation.

In our example again –

When you transform the hurt under the money arguments, you will automatically experience freedom in your communications
When you heal the pain of having nothing as a child, you won’t constantly find yourself thinking twice about whether you can now “afford” every purchase
When you let go of the guilt you feel because of the debt you’ve accumulated, you’ll find a freedom to get creative and build your wealth.

I’m really curious about which of these mindsets you currently identify with most when it comes to your finances. Share your reflections in the comments below, and let us know what your “away from” drivers are, and perhaps what your “towards” motivation might look like. Let’s inspire each other!

Our intention is simple. To support professional women to handle the day-to-day so they can unleash the bigger impact they feel called to make in the world.

Become One of many™ women creating strong, meaningful connections in our community.